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Kim Koeller and Robert La France
As the second part of our two
part series discussing the collaborative process between guests
and restaurants, this month we focus on understanding a restaurants
approach to handling special diets and how this can help you
in effectively communicating your gluten-free needs. Over
100 million Americans or approximately one-third of the US
population requires some type of specialized allergen-free
diet with 2 to 3 million Americans requiring gluten-free diets
due to celiac disease. For this large portion of our society,
eating out at restaurants is the most frequently cited concern,
as it affects each individuals quality of life.
Some very positive changes
have been taking place recently to address these concerns
including state-wide allergen awareness initiatives, new culinary
school curriculum about specialized diets, standardized gluten/allergen-free
restaurant procedures and even restaurant-specific training
programs for all personnel. While it is becoming easier to
eat out with specialized diets, we still have a way to go
in improving awareness and understanding of the gluten-free
diet in the restaurant and hospitality industry. Communicating
our special gluten-free needs effectively can and will help
in increasing this awareness.
As a guest, you need to keep
in mind that just as there is a learning curve for those of
us following gluten-free diets, the restaurants have a learning
curve as well. The process of gaining the necessary knowledge
to successfully handle special dietary requirements and the
path to empowerment is similar for both parties. At the highest
level, eating out is comprised of two componentsthe
planning effort and table-side communications. The guest and
restaurant perspective are outlined in the chart below.

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The planning effort for both
parties focuses on education and should be completed prior
to any interaction between the two. Based upon where guests
are in the learning curve, their approach to successfully
dining out and interacting with the restaurant staff will
vary. It is important for restaurants to understand the spectrum
of guests general knowledge about their diets; just
as the individual impacted by special dietary requirements
needs to understand how different restaurants approach handling
allergen-free meals.
Interaction, collaboration
and communication during the meal are the keys to success.
These help you as the guest ensure that your meal is safe
as well as help restaurants make sure that the meal served
to you is safe for guests to eat. The process also helps to
educate a restaurants staff on gluten and allergen-free
diets; thereby, making it easier to handle special requests
from future guests who need to eat gluten-free at that restaurant!
While fully understanding the
collaborative process may seem daunting for both guests and
restaurants, developing the knowledge to safely be served
and effectively serve guests with special dietary requirements
respectively will be worth the effort. You will enjoy delicious,
safe gluten-free meals and the establishment will benefit
from being recognized as a socially responsible business.
From a revenue standpoint, they will also enjoy a new repeat-customer
base- you, the gluten-free guest.
Seven Steps to Ensuring
an Allergen-Free Experience for Guests: the Restaurant Perspective
For restaurants, tableside
collaboration helps to ensure that guests are served an enjoyable,
gluten and allergen-free meal. Appropriate training and procedures
for handling special diets also need to be in place in the
establishment. Having a protocol for addressing special needs
that is understood by all restaurant personnel will produce
a consistent gluten and allergen-free dining experience for
each and every guest.
In order to successfully handle
special diet requests, a restaurant needs to follow seven
key steps.
1. Educate the staff about
special dietary requirements
a. Conduct training for
management and staff on specialized diets
b. Obtain certification from appropriate organizations
and restaurant awareness programs
c. Talk with other restaurants dealing with specialized
diets
d. Monitor training effectiveness and guest feedback
2. Identify restaurant-specific
ingredients and preparation techniques to be potentially modified
for specialized diets
a. Identify common food
allergens in ingredients
b. Assess what areas of food preparation specific to the
restaurants kitchen contain common food allergens
c. Identify which menu items are naturally free of specific
allergens
d. Explore potential modifications to menu items based
upon specific allergens and ingredients
e. Determine possible cross-contamination and potential
changes required in our kitchen
f. Identify what ingredients and areas of food preparation
cannot be modified
3. Understand the guests
special dietary needs and discuss menu
a. Discuss the guests
dietary requirements
b. Discuss the menu items and safety factors of dishes
c. Discuss which menu items must be avoided
d. Confirm menu items and preparation with chef based
upon requirements
4. Facilitate accurate understanding
of the order and special requirements
a. Determine if the special
order is understood by the kitchen staff under the chefs
supervision
b. Assess and factor in language considerations with the
kitchen staff
c. Determine the feasibility of executing special requests
based upon how busy the kitchen is
d. Assess if order can be prepared as requested
e. Follow-up with the guest if a change to the order is
required
5. Ensure fulfillment of
special order
a. Confirm with the chef
if the special request can be handled
b. Monitor fulfillment of the special request
c. Re-confirm order with kitchen staff prior to delivery
6. Deliver and confirm meal
a. Deliver meal to the
guest
b. Confirm their special dietary request when the meal
is delivered
c. Quickly handle the situation if meal does not meet
the your guests expectations
7. Follow-up with your guest
about service and ensure satisfactory dining experience
a. Follow-up with the guest
to ensure meal is satisfactory
b. Provide guest feedback to manager and chef as needed
While the seven key steps addressed
above outline a proven and very effective approach to handling
guests with special dietary requirements, training and protocols
vary widely from restaurant to restaurant. Not all restaurants
follow these procedures! You need to determine your own personal
comfort level with how effectively a restaurant handles your
special dietary needs when dining out. Any good restaurant
will make the effort to serve you a safe and enjoyable meal;
however, communication and collaboration between you and the
restaurant staff will greatly improve your dining experiences
on a regular basis.
Until the terms celiac and
gluten-free are universally understood, we have to make statements
about our diet that clearly convey our needs. In the case
of restaurants, it may be better to discuss the term allergy
instead of intolerance, specific ingredients and food preparation
techniques, rather than make blanket statements about gluten.
Even though it seems that restaurants have been slow to respond
to our concerns as a community, we are continuing to see major
improvements across the industry. Improved media coverage
and industry awareness of celiac and food allergies have resulted
in an increased understanding of gluten within the hospitality
industry and even more gluten-free menus around the country.
Remember that clear and effective
communication is the key to ensuring a safe and enjoyable
gluten-free dining experience. If the concerns you have about
your diet are understood and restaurants continue to take
our requirements seriously by initiating better training and
protocols to handling our gluten-free needs, we will all see
an improved quality of life by having the freedom to eat out
anywhere around the corner and around the world!
Restaurant Spotlight
Wildfire
Wildfire is one of the popular
"Lettuce Entertain You" restaurants. There are currently
six locations in the Chicago, Illinois area, and even a new
restaurant now in Atlanta, Georgia. The settings are reminiscent
of the aura of a 1940's dinner club. The vintage jazz music
and photos of star entertainers complete the atmosphere at
Wildfire and make it a fun night out when you are in the Chicagoland
area or Atlanta.
The cuisine is classic American
Steak & Seafood, with a few menu items incorporating Mediterranean
and other international flavors. For lunch, you can sample
the Field Greens and Wood Roasted Vegetables or try
the Peppercorn Tenderloin Steak Sandwich served on
a gluten-free bun. At dinner, there is a wide variety of steaks
and chops, like the 22 ounce "Chicago Cut" Prime
Rib. Or you can have great seafood dishes, such as the
Cedar Planked Salmon. To finish your meal, you may
want to try the Flourless Chocolate Cake, which is
always a treat for the gluten intolerant appetite.
All of the Wildfire restaurants
feature a gluten-free menu, which is adapted from their regular
menu with minor modifications. Menu items may vary from location
to location, and the hours of operation may also be different.
Be sure to check their website for hours of operation, menu
item availability and additional information.
Wildfire
159 W. Erie
Chicago, IL 60610
United States
Tel: 312-787-9000
http://www.wildfirerestaurant.com
Kim Koeller and Robert La France, President
and Executive Vice President of GlutenFree Passport,
are the authors of the Lets Eat Out! Your Passport
to Living Gluten and Allergy Free book series, 2006
Benjamin Franklin Award finalist for Best Health, Wellness
and Nutrition Book and Best First Book Non-fiction. For more
information and free educational materials, please visit http://www.glutenfreepassport.com.
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