"Our company has had a fantastic experience with Glutenfreeda! We started advertising our product on Glutenfreeda at the end of 2008. We were a small, new company and couldn't afford much in the way of advertising, and the low rates offered for a featured spot in the themed product advertising space matched our needs. At the time we couldn't have anticipated what a good move it would be.
The advertising designed by Glutenfreeda is completely innovative. By tailoring each month to a theme, they ensure that companies are advertising to motivated and interested customers. This targeted approach has been much more effective for us than the old fashioned 'scattershot' approach of trying to reach anyone possible and hoping someone is interested.
To give you an example for comparison: our web-based advertising, which costs the twice as much each month as our Glutenfreeda advertising typically carries a click-to-conversion rate of sales in the range of 1%. Our Glutenfreeda advertising typically brings in a click-to-conversion rate of 10% or greater. Dollar for dollar Glutenfreeda's strategy has proven to be a far better use of our advertising budget.
In addition, we're able to determine on a monthly basis whether the themed advertising is appropriate for our company's target audience. This enables us to put our advertising dollars only where they will draw in new customers.
Glutenfreeda offers premium advertising space for the same fee that most other venues offer for single text lines. Instead of being hidden on the back page of a publication, we're featured in an attractive layout, with links to our website, a full one hundred word blurb, and our logo prominently displayed.
Glutenfreeda's sales staff went far above and beyond the normal expectations for customer service. They were willing to share their extensive sales experience and helped us modify our ads so that they would be the most effective ads possible. This type of personalized service is unheard of and certainly one of the biggest reasons we continue to utilize Glutenfreeda's promotions.
Naomi Poe President/CEO
Better Batter Gluten Free Flour